Joan Pedro-Carañana is in the Department of Journalism and New Media of the Complutense University of Madrid. He has a European doctorate in Communication, Social Change and Development. His interest lies in the role of communication, education and culture both in the production of hegemony and in emancipatory social change. He is co-editor of El Modelo de Propaganda y el Control de los Medios, The Propaganda Model Today: Filtering Perception and Awareness, and Talking Back to Globalization: Texts and Practices. He is a member of the Board of Directors of the Latin Union of Political Economy of Communication, Information and Culture (https://ulepicc.es/).