Professors and researchers in the field of communication launch a manifesto calling for the media to serve peace.

In the midst of an upsurge of armed conflicts and human rights violations worldwide, this initiative, which is open to new adherents, proposes a Decalogue addressed to political and media representatives, as well as a guide of good journalistic and communicative practices to prevent conflict and promote a culture of peace.

As a result of the joint work between professors and researchers belonging to the Research Network on Community, Alternative and Participatory Communication (RICCAP) and the Latin Union of Political Economy of Communication, Information and Culture-Spain (ULEPICC-España), the “Manifesto for a Media of Peace in the 21st Century” has just been published. The signatory associations call on the academic community, communication and journalism professionals, media, associations, institutions, and anyone who shares the principles and proposals of the initiative to join through the website, where you can find the complete manifesto and a form to sign up.

The content of this manifesto urges the media and political representatives to take care of the representations offered of conflicts and to take firm steps to update the media system for the benefit of their peaceful and just resolution. It also encourages the academic community and citizens to get involved in peace processes through collaboration and democratic participation, understanding peace in a broad sense, not only as the absence of war and other types of direct violence, but also as communicative and eco-social justice.

In their text, the promoters identify various practices that contribute to the generation or reproduction of structural violence, such as distracting media coverage that marginalizes the causes, contexts and solutions. All this, in a context dominated by large media and technology companies that, complicit with the military industrial complex, disseminate dominant narratives on conflict and war, marginalizing critical positions favorable to prevention and resolution.

Faced with this situation, a profound reform of the media system is proposed, placing communication for peace at its center. To this end, the manifesto points to the implementation of public policies that guarantee the democratization of access, production, ownership and governance of the media, as well as the promotion of the necessary working conditions to guarantee good journalistic and communicative practices. In the face of the hegemony of war and conflict communication, the text also underlines the importance of social movements and independent, alternative and community media with a democratic organization that share pacifying narratives.

The manifesto calls for the promotion of good journalistic and communication practices for a better analysis and coverage of conflicts, in favor of a slow, contextualized journalism committed to human rights and environmental care. To this end, it also includes an agenda of priorities to help promote plurality, diversity, transparency and independence of the media, as well as their economic sustainability and the autonomy and safety of professionals. In this sense, it raises the need to carry out structural reforms that create the conditions of freedom and equality that are necessary to make  communication effective at the service of global peace.

The Manifesto for Peace Media in the 21st Century is a living document, so we encourage you to send your suggestions for strengthening it to

The Manifesto, set out in full below, can be signed here:

Manifesto for Peace Media in the 21st Century

Red de Investigación en Comunicación Comunitaria, Alternativa y Participativa (RICCAP) and Unión Latina de Economía Política de la Comunicación, la Información y la Cultura – Spain Chapter (ULEPICC-España).


The manifesto presented below has been agreed by the Spanish chapter of the Unión Latina de Economía Política de la Comunicación, la Información y la Cultura–España (ULEPICC-España) and the Red de Investigación en Comunicación Comunitaria, Alternativa y Participativa (RICCAP). The initiative arose as a result of the presentations and dialogues that took place within the framework of the VIII International Congress on Communication and Peace of ULEPICC-Spain (Universidad Complutense de Madrid, March 2023) and the II International Congress on Communication and Citizenship of RICCAP (University of Extremadura, May 2023). It urges the media and political representatives to take care of the analyses and representations offered of conflicts and to take firm steps to update the media system and improve its role in the prevention and peaceful and fair resolution of conflicts. It also encourages the academic community and citizens to become involved in peace processes through collaboration and democratic participation.

For the short term, it proposes a guide of good journalistic and communicative practices. Although the dominant journalistic structure, business model, and culture of the media are important obstacles to its implementation, we encourage professionals to take advantage of opportunities to advance towards peace communication. For the medium term, it poses the need to carry out structural reforms that create the necessary conditions to make peace communication effective in a systematic way.

The manifesto includes an agenda of priorities to favor democratization in access, production of content, ownership and governance of media and communication. To this end, it is essential to reach agreements through participation and solidarity among all the actors involved in the transition towards total peace. The improvement of the communication system, together with the transformation of ecosocial and geostrategic structures, would not only curb the organized barbarity of war, but would also contribute to the good conviviality of citizens, improve the autonomy and working conditions of communication professionals and increase the credibility of journalism.

The Manifesto for Peace Media in the 21st Century is a living document, so we encourage you to send your suggestions for strengthening it to All individuals, media, institutions, associations, and research groups that share its principles and proposals are invited to sign it.


For a Peace Communication that favors the just transformation of conflicts and helps to stop wars, to rebuild relationships through reconciliation, and to create more egalitarian social and geostrategic structures.

For communicative justice that promotes social and environmental justice through collective and democratic participation.

For the improvement of the quality of journalism and communication, and for the radicalization of democracy.

In the face of media coverage that marginalizes causes, contexts, and solutions, and reproduces conflict and structural violence.

In the face of media that do not act as a counter-power but as accessories to the military-industrial complex at the service of the dominant power structures.

In the face of the emergence or prolongation of armed conflicts that are presented as irresolvable

… this Manifesto urges the media and those responsible for media and politics to:

(1) Produce an in-depth diagnosis of the nuances, roots, results, and responsibilities of any conflict, portraying the complexity of ecosocial problems based on their structural elements.

(2) Promote approaches that include the voices of the people who suffer the consequences of conflicts and that prioritize agents promoting transformation and dialogue.

(3) Support social, negotiated, and diplomatic solutions for the resolution of any conflict, offering examples and practical evidence that have proven successful in the past.

(4) Carry out a preventive, slow and contextualized journalistic work that contributes to the de-escalation of conflicts and prioritizes the prospects for peace, before, during, and after the outbreak of violence.

(5) Prevent negative and stereotyped representation of historically marginalized social groups because they embody interests contrary to their funding structure or ideological position, drawing a red line to avoid hateful or discriminatory journalistic coverage.

(6) Foster community communication to understand the global roots of local problems (and how large-scale conflicts also impact smaller contexts).

(7) Defend and promote the achievement of human rights (and other emerging rights) as a criterion of newsworthiness to avoid false objectivity and false equidistance.

(8) Provide ways for citizens and their organizations to access, participate in, or appropriate the media system in order to represent their cultures, rights, interests and solutions for peace and dialogue.

(9) Promote meetings between journalists, universities, and the third sector to foster social dialogue and share knowledge on conflicts and peace practices.

(10) Transform the framework of individual security based on warmongering discourse to one of positive and shared security based on restorative narratives and values of participation, equality, co-dependence and eco-social justice.

We consider that these are practices that the media can begin to apply, even if it is to a limited extent, through the application of protocols to identify ideological biases and shortcomings, as well as good practice guides that orient the processes of content production towards peace journalism and communication.

However, the systematic production of peace communication also requires deep structural reforms that generate conditions that allow professionals to be free from the economic and ideological interests of conflict and violence. History and the critical analysis of current coverage and treatment show that the media and large technology companies tend to promote dominant narratives of conflict and war, which contributes to the self-serving propaganda of only one side and avoids critical, preventive, and pro-conflict resolution positions. With the popularization of technological networks, there has been an expansion of fake news and hate speech fueled by the ultra-right and ‘deniers’ (scientific, climate, gender, etc.), which target the most disadvantaged sectors and promote extreme positions of confrontation and social and emotional polarization.

Beyond direct violence, there are more invisible structural, cultural, and symbolic inequalities that are just as threatening as the first and that are often neglected and help the established media economic model. The datafication of social experience and mass surveillance through Big Data are fundamental phenomena of violence that, based on their opacity, can have a decisive influence on social behavior according to dominant economic and political interests. Likewise, the logic of profit maximization has led to the proliferation of clickbait in commercial media as a consumption and business model. These phenomena, which are central to today’s media systems, are opposed to data justice, corporate transparency, user privacy, professional integrity and ethics, and genuine and independent public service media practices. The most recent threat comes from the uncritical use of Artificial Intelligence in journalism, such as the complete writing of news stories without checking sources or biases based on class, gender, culture or ethnicity.

In order to exist, peace requires not only the absence of physical violence, but also the promotion of ideals of social, economic, and environmental justice that contribute to eradicate structural violence. At the present juncture and fueled largely by conflicts and their economic, ideological and cultural interests, the enormous threat posed by historical problems such as class, ethnic and gender inequalities, chronic economic crises, and the climate emergency is being revealed.

In this context, it is equally necessary to analyze, criticize and improve both the use and access and the impact of the technological devices that provide material support to communications in the different phases of the contemporary linear economic system: extraction, production, distribution, consumption, and generation of waste. Without media education and environmental awareness that favors structures and practices for fairer, more egalitarian and eco-sustainable access to technologies, it will not be possible to promote the elimination of violence and conflicts. In this sense, it is absolutely necessary to open a social conversation about the current harmful relationship between technology, peace, and environmental sustainability in order to think of viable alternatives.

Likewise, based on a critical analysis of the dominant media system, it is essential to think of public policies that promote structural reforms that will facilitate the democratization of access, production, ownership, and governance of the media. This would benefit communication professionals and improve their autonomy, working conditions and motivation. More time, security, incentives, and freedom to inform and communicate will favor good journalism and communication practices that contribute to the visibility of initiatives for peace and eco-social justice.

Authoritarian phenomena such as war, inequality, and polarization, on the one hand, and peace, diversity, and the construction of the commons, on the other, are extremes in a dispute currently underway in which different interests oppose each other with a profoundly asymmetrical correlation of forces. Only by coming together and generating spaces for reflection, empowerment and collective action will we be able to tip the balance in favor of democratic deepening in a society of free and equal people.

In an effort to contribute to these processes, today, as yesterday, we reflect, share and shout “No to war” and to the intensification of conflicts. Instead, we offer our collaboration to the movements committed to peace and eco-social justice. We need real democracy so that we do not have to shout “Never Again”.

Agenda of Priorities

  • After identifying the dominant trends and possible solutions, it is essential to establish an Agenda of Priorities to try to reach agreements among all the actors involved in the eco-social transition and emancipation. This Agenda starts from a diagnosis of all unequal power relations inside and outside the media that reproduce injustice and limit the possibilities of peace building.
  • This endeavor requires complex, holistic, and dialectical approaches that explain the different dimensions of conflict and peace, and that recover lessons learned from fields such as the political economy of communication, propaganda studies, and alternative, participatory and community communication.
  • It is a priority to generate spaces for meeting, debate and reflection that bring together the academic community, media professionals and activists from social movements, technopolitics and the third sector of communication. We need also to promote academic spaces with a transformative, non-commercialized and non-instrumental will. At the same time, it is necessary to support independent, community, alternative and participatory media. The promotion of a culture of peace should be based on the living experiences and communicative practices of social actors involved in peace and social change. We start from a realistic position on the difficulties of advancing on the path to peace, but we identify the viable possibilities of promoting it, thinking of utopia not as a chimera, but as a compass to guide us in the current reality.

The Agenda of Communication for Peace involves the promotion by citizens and public policies of a media system that:

  1. Is characterized by plurality of ownership as opposed to oligopoly, with support for third sector media and worker’s cooperatives free of economic and partisan ties. The logic of the maximization of economic profit cannot monopolize most of the media spectrum. Instead, the social responsibility of the media, their value as a public service, and potential to favor spaces governed by the logic of the common good should be emphasized.
  2. Is based on a form of non-hierarchical democratic governance that favors equality in decision-making.
  3. Is economically sustainable and includes diverse financing models. It is essential that communication professionals, universities and social movements get involved in the reflection and proposal of alternative financing structures.
  4. Establishes adequate mechanisms to strengthen and ensure the independence of public media, so that they effectively fulfill a revitalized public service role and not a pro-government or pro-elite one. The public media belong to everyone and should represent social diversity.
  5. Has mechanisms for accountability and transparency towards audiences and society as a whole. Freedom with responsibility!
  6. Improves the working conditions and valuation of communication professionals, acting against precarity and promoting job security. For the sake of journalistic rigor and physical and mental health!
  7. Strategically applies Information and Communication Technologies (ICTs) to move towards the reduction of the working day and a fair distribution of employment. No to the use of ICT to ensure the permanent availability, surveillance and control of workers.
  8. Makes an environmentally sustainable use of technologies and favors the transition towards the use of more sustainable technologies. For the health of the planet and all those who live on it!
  9. Ensures fair representation of diversity, for which it is essential that staff and management positions are diverse. Equality in diversity!
  10. Actively promote an agenda committed to human rights, peace and eco-social justice, which implies building bridges for understanding, education, mediation and social harmony. To this end, we must avoid dichotomous narratives and hate speech, and guarantee respect for the multiple voices present in the world, giving a voice to the groups that traditionally remain marginalized, discriminated, or oppressed. Peace solutions must be collective, realistic, sustainable in the long term, and duly tested and evaluated.

These structural measures and communicative practices are aimed at the distribution of media power and the democratization of the possibilities of mediated communication for human development and peace. We must be aware of the powerful obstacles presented by established economic and political interests, but there is no room for resignation at a time when the future of humanity and the habitability on the planet are at stake. In this context, we can appeal to the responsibility of the media, but, in view of their structural ties, it is necessary for citizens and communicators to go further and become involved in a broad movement for media reform, using the gaps in the media system, creating their own communication, and pressuring the public authorities to approve democratizing measures. For media democracy in conjunction with real economic, ecological, and political democracy! Let us secure peace!

(Featured Image: “banksy – peaceful hearts doctor – 3” by Eva Blue is licensed under CC BY 2.0. Cropped by Propaganda In Focus)


  • Joan Pedro-Caranana

    Joan Pedro-Carañana is in the Department of Journalism and New Media of the Complutense University of Madrid. He has a European doctorate in Communication, Social Change and Development. His interest lies in the role of communication, education and culture both in the production of hegemony and in emancipatory social change. He is co-editor of El Modelo de Propaganda y el Control de los Medios, The Propaganda Model Today: Filtering Perception and Awareness, and Talking Back to Globalization: Texts and Practices. He is a member of the Board of Directors of the Latin Union of Political Economy of Communication, Information and Culture (

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